2016, much of the emphasis of both parties to match and improve on the obama campaign's data-driven technological juggernaut and a lesson of 2012, don't ignore the data available to anyone with a computer. >>> second bucket, known as the second-term curse. american presidents successfully win re-election to have a rough ride in years five through eight thanks to legislative overreach, sometimes souring relations with congress, personnel problems, unforeseen external events or scandal. there's always an issue for second-term president and the first post election news conference the president himself acknowledged that his predecessors had their version of second-term struggles. >> i don't presume that because i won an election that everybody suddenly agrees with me on everything. i'm more than familiar with all of the literature about presidential overreach in second terms. >> but the familiarity doesn't always do the trick. here's president clinton after his re-election in 1996. >> in modern times, second terms for presidents have been disappoint original disastrous. i wonder if you have drawn any